Public Transportation

Template - Develop Issue-Specific Media Messages

This worksheet is intended to help you develop media messages that address issue-specific concerns.

Issue-Specific Messages:

Begin by stating the issue, problem or concern you wish to address or to which you wish to respond. Next, summarize your entire message/response in fewer than 20 words. Integrate facts, figures, names or other specific information into your statements. Finally, list additional information, statistics or an anecdote to support your message in a follow-up discussion or rebuttal.

Initial Issue / Problem / Concern:
_______________________________________________________________

Your Message:            
_______________________________________________________________

Supporting Information / Facts / Story:
_______________________________________________________________

Supporting Information / Facts / Story:
_______________________________________________________________

Supporting Information / Facts / Story:
_______________________________________________________________

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