Public Transportation

Template - Develop a Media Message

This worksheet is intended to help you develop media messages and design a strategy to engage the media.

Constant Organizational Message:

Using your coalition’s mission statement and objectives, summarize the organization’s entire message in fewer than 20 words. When used consistently in media communications, this message will be critical in establishing your coalition’s name recognition and identity. It may take several drafts to perfect the message.

Draft Message:             ___________________________________________________________

Draft Message:             ___________________________________________________________

Draft Message:             ___________________________________________________________

Final Message: ___________________________________________________________

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