Public Transportation

Introducing Your Coalition

One of the most important facts to keep in mind about the media is that no single list of prescribed steps can guarantee press coverage. Coverage, or lack of it, is determined by events beyond your control.

However, there are several things you can do to improve your chances of earning coverage. Number one is to establish good media relationships. By working with the media and understanding their needs, you will be able to create materials and events that attract attention and effectively deliver key messages.

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