The Internet offers a variety of new tools to reach more people with more information, more quickly than conventional media. Internet users are a news-hungry group. More than 66 percent of those who go online for news say they follow national news most of the time, compared with 47 percent of those who do not use a computer. And, 80 percent of consumers believe online news is as reliable as traditional news, according to a recent survey. As a result, the Internet is emerging as a supplement to, not a substitute for, other traditional news sources, offering opportunities to deliver messages to a highly receptive audience.
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