America’s public transportation system and its representatives need to work effectively with the media to achieve our objective of generating more support for transit. As the debate over funding evolves at the federal, state and and local levels during the next three years, the media will report, comment, editorialize and shape attitudes and perceptions. Your local coalition has an important role to play. By communicating key messages and information through a variety of media outlets, you can educate; inform; and influence news coverage, commentary and, ultimately, public opinion about and public policy on the future of public transportation.
The following "how-to" guide provides practical, easy-to-use information that will help you strengthen your media outreach efforts and earn coverage. Included in this manual are sample documents as well as ideas and tips that have been developed to make you more effective in working with local journalists.
In this section: