Many communities already have informal coalitions or networks of support where local transit systems, interest groups and community leaders work together. These informal groups are working towards a mutual goal, while dealing with thw varying interests of all parties. Forming a more formal coalition can add structure to the efforts and satisfy the needs of each group.
A coalition will :
- Provide active, dedicated leadership, clearly established roles, and shared responsibilities among coalition members;
- Design and initiate an agenda of activities or events that involve a broad range of constituencies;
- Educate large target audiences, including media, public officials and other decision-makers, and the public about public transportation's diverse benefits, services and funding needs;
- Expand the strength, reach, and appeal of messages; i.e., opportunity, choice, access, and freedom/mobility
- Present a united front on a goal, making that goal more easily attainable;
- Share, coordinate and therefore expand resources of people, funding, expertise, and information;
- Provide a dynamic forum through which transit supporters can convey ideas and perspectives to decision-makers on a regular basis;
- Create new relationships and establish new alliances, which can expand and strengthen the coalition over the duration of a multi-year campaign.